Project Overview

Lumina needed a complete redesign of their analytics platform serving 50,000+ enterprise users. The existing dashboard was functional but created significant cognitive load and slowed down daily workflows.

The Challenge

Enterprise analytics tools often sacrifice usability for feature density. Our challenge was to simplify without removing capability — making complex data instantly understandable.

Our Solution

We restructured the information architecture around user jobs-to-be-done, introduced a modular widget system, and established a rigorous visual hierarchy that guides attention to the most important metrics.

Impact

• 40% reduction in time-to-insight
• 28% increase in daily active usage
• NPS score improved from 32 to 67
• Reduced onboarding time by 50%